23.10.2020

MSC’s project for a German sweets & beverage distributor

What
happened?

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MSC successfully finished a project in cooperation with a German sweets & beverage distributor. The project focused on three interrelated pillars: a competitive analysis, the establishment and improvement of an online presence across various channels, and the development of an actionable marketing strategy.

With the overall objective being to accelerate revenue growth, a team of four consultants first analyzed the current business strategy as well as those of competitors, paying special attention to online and social media channels. Through identifying best practices and suitable channels, a social media presence was initiated and a detailed guideline to support further post-project implementation was created. Additionally, the team took a closer look at sales figures to identify strong products and seasonal patterns, with the results serving as a basis for the overall marketing strategy.

Due to the Covid-19 crisis, the consultants were posed with the challenge to conduct internal meetings as well as communicating with the client entirely online. This “new way of working” was quickly adjusted to and the project could advance with the same attention to detail and excellence MSC has been delivering to clients in the past. The team was excited to complete the project and provide innovative yet implementable solutions that will elevate the client’s position within its market.

Other News &
Events

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Oct
21
The project included a market analysis, a survey as well as the creation of a business and revenue model.
Oct
21
The project included a market analysis, a survey as well as the creation of a business and revenue model.
Oct
21
Our first publication dealt with the very relevant developments concerning working in virtual teams and provides some interesting insights and recommendations to those affected.
Oct
21
Our first publication dealt with the very relevant developments concerning working in virtual teams and provides some interesting insights and recommendations to those affected.
Oct
19
The goal of the project is to design a marketing strategy, that addresses young art-enthusiast and encourages them to take part in the museum’s community.
Oct
19
The goal of the project is to design a marketing strategy, that addresses young art-enthusiast and encourages them to take part in the museum’s community.
Oct
01
It was especially interesting to get a deeper understanding of how an especially good customer experience leads to higher satisfaction, customer loyalty, and willingness to pay.
Oct
01
It was especially interesting to get a deeper understanding of how an especially good customer experience leads to higher satisfaction, customer loyalty, and willingness to pay.
Sep
24
Last week Thursday, the 24th of September, Maastricht Student Consulting had the chance to get to know one of their new consultancy partners, DHL Consulting.
Sep
24
Last week Thursday, the 24th of September, Maastricht Student Consulting had the chance to get to know one of their new consultancy partners, DHL Consulting.
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us

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